Corcom signs 10-year deal with ACA to promote cricket in Africa

CHENNAI: With an eye on developing cricket across the African continent, Corcom Media Ventures has signed a 10-year deal with Africa Cricket Association (ACA) to organise, host, produce, distribute and monetise upcoming tournaments in Africa, including Africa Cup T20, African Premier League T20 and Women’s Africa Cup T20.
The multi-million partnership aims at creating a platform and providing opportunities to budding cricketers in the continent.This partnership will play a key role in fulfilling the International Cricket Council’s endeavour of turning cricket into a global sport and ensuring that it will soon be part of the Olympics.
“We are pleased to welcome Corcom Media Ventures as a long-term strategic partner of ACA,” Cassim Suliman, CEO of Africa Cricket Association, said in a press release. “The core ACA values of endurance and perseverance resonate strongly at Corcom. They will deliver multiple events across men’s and women’s formats to support the long-term growth of cricket in Africa,” he explained.
Corcom has successfully hosted the first edition of the Africa Cup T20 in September last year in Benoni (South Africa) which featured eight associate African national teams -- Kenya, Ghana, Cameroon, Uganda, Malawi, Tanzania, Botswana and Mozambique.